X Analytics Guide: How to Track Your Performance on X in 2026

If you're not tracking your X analytics, you're flying blind. Every successful X account uses data to understand what's working, what's not, and where to double down. This guide covers everything from accessing your X analytics dashboard to understanding the metrics that actually drive growth. Whether you use X's built-in analytics or third-party tools, this is your complete reference for data-driven X growth.

How to Access X Analytics

X Built-In Analytics

X provides free analytics to all users. Here's how to access them:

1. Desktop: Click "More" in the left sidebar, then select "Analytics"
2. Mobile: Tap on any of your posts, then tap the analytics icon (bar chart) to see individual post metrics
3. Direct URL: Visit analytics.x.com while logged in

X Premium Analytics

X Premium subscribers get enhanced analytics including:

• Detailed audience demographics
• Extended historical data
• Follower growth trends
• Content performance breakdowns by type
• Best performing posting times specific to your account

The X Metrics That Actually Matter

Not all metrics are created equal. Here's what to focus on and what to ignore:

Tier 1: Growth Metrics (Track Weekly)

Engagement Rate

• What it is: Total engagements divided by total impressions, expressed as a percentage
• Why it matters: The single best indicator of content quality. High engagement rate = algorithm boost.
• Good benchmark: 2-5% is average, 5-10% is strong, 10%+ is exceptional
• How to improve: Create more of what gets bookmarked and replied to, less of what only gets likes

Follower Growth Rate

• What it is: Net new followers per week/month
• Why it matters: Measures the overall health of your growth strategy
• Good benchmark: 2-5% monthly growth is healthy, 10%+ is exceptional
• How to improve: Focus on reply strategy and bookmark-worthy content

Profile Visit Rate

• What it is: Number of profile visits per impression
• Why it matters: Indicates your content creates enough curiosity for people to check you out
• Good benchmark: 1-3% of impressions leading to profile visits
• How to improve: End posts with intrigue, use compelling bio and profile

Tier 2: Content Metrics (Track Per Post)

Impressions

• What it is: Number of times your post was displayed in someone's feed
• Why it matters: Shows your potential reach. An impression means your post appeared, not that it was read.
• Context: Impressions alone are meaningless without engagement data

Bookmark Count

• What it is: Number of times people saved your post
• Why it matters: The strongest algorithm signal and indicator of truly valuable content
• Good benchmark: 1-2% bookmark rate (bookmarks / impressions) is excellent

Reply-to-Like Ratio

• What it is: Number of replies compared to likes
• Why it matters: High ratio indicates conversation-starting content, which the algorithm loves
• Good benchmark: 1:5 or better (1 reply per 5 likes)

Tier 3: Vanity Metrics (Don't Obsess Over These)

• Total follower count: Matters less than engagement rate. 5K engaged followers outperform 50K inactive ones.
• Like count per post: Likes are the weakest algorithm signal. Don't optimize for likes.
• Repost count alone: Without context, reposts don't tell you much about content quality.

Building Your X Analytics Dashboard

Track these metrics weekly in a simple spreadsheet or tool:

1. Weekly metrics row: Total impressions, total engagements, engagement rate, new followers, profile visits
2. Top 3 posts: For each week, note your 3 best-performing posts and what made them work
3. Bottom 3 posts: Your 3 worst performers and what to learn from them
4. Content type breakdown: Track performance by content type (threads, single posts, polls, images)
5. Time-of-day analysis: Which posting times got the best engagement?

Third-Party X Analytics Tools

AutoTweet Analytics

• AI-powered performance insights
• Automated content recommendations based on analytics
• Engagement prediction before posting
• Optimal posting time suggestions based on your data
• Integrated with scheduling for a complete workflow

Followerwonk

• Deep audience analysis
• Follower timezone mapping
• Activity pattern analysis
• Competitor comparison tools

Audiense

• Audience segmentation
• Interest and behavior analysis
• Influencer identification in your niche
• Community intelligence reports

How to Use Analytics to Improve Your Content

The Monthly Analytics Review Process

1. Export your data: Pull your post performance data for the last 30 days
2. Sort by engagement rate: Identify your top 10 and bottom 10 posts
3. Find patterns: What do top performers have in common? Topic? Format? Tone? Time posted?
4. Identify gaps: What content types are you not creating that could perform well?
5. Adjust strategy: Create more of what works, experiment with new formats, stop doing what consistently underperforms

Key Questions to Ask Your Data

• Which content pillar drives the most engagement?
• What time of day gets the best engagement rate?
• Do threads outperform single posts?
• What topics generate the most bookmarks?
• What's your follower conversion rate (profile visits to follows)?
• How does your engagement rate trend month over month?

X Analytics vs. Twitter Analytics: What Changed

Since the rebrand from Twitter to X, several analytics features have changed:

• Bookmark visibility: You can now see bookmark counts on your posts (previously hidden)
• Enhanced creator analytics: X Premium subscribers get much richer data than Twitter Blue ever offered
• Revenue analytics: Creators in the ad revenue program can track earnings
• Algorithm transparency: More insights into why certain posts perform well
• Audience insights: Better demographic and interest data for your followers

Conclusion

X analytics is your roadmap to growth. The data tells you exactly what your audience wants -- you just need to listen. Focus on engagement rate and bookmark counts as your north star metrics, track your performance weekly, and do a thorough monthly review to continuously optimize your strategy.

The accounts that grow fastest aren't the ones with the most creative content -- they're the ones that systematically create more of what their analytics show is working. Make data-driven decisions, and your X growth becomes predictable and sustainable.